Okay, I’ll call it ‘growing pain’ process of the logo making ‘Spark’. Spark media is a collaboration of social media professionals and enthusiasts dedicated to helping you discover, understand and implement the most interactive new media available to help ‘enrich and expand the conversation‘ around your business, organization or other project.
By the way, begin with scratch and idea of bubble speech, I made the first logo visual with typeface treatment on ‘a’, as the center point of the word ‘Spark’. The idea is to visualize communicating process, so the bubble speech got two tails.
But then the idea grows to ‘hard to spell’ on ‘a’..people tends ti read it ‘Spork’ instead of ‘Spark’..so, change made to single bubble speech (number 2), but then again Leif think it’s not ‘Spark enough, specially with that kind of ‘watery’ splash 🙂
And I was about to quit till then I decided to change the whole font face to give the look of bubble speech, so they’ll look incorporated altogether..gave the tail on ‘a’ a little bit longer so we can read it as ‘a’ as well.
The only problem now is spark symbol..I totally change the idea of Spark with Sparkling star (or..should we call it a little star coming out of the big star? Oh dear..it’s good visually but unfortunately not fit enough
to Social Media business itself. Until the final result is back to basic spark, with slim straight line, and double it to make more dynamic spark..a connection between ‘p’ and ‘a’ speech bubbles.
You can have a look the final logo at www.sparksocialmedia.com