NU Catering located in Barmain, Sydney, Australia. The unique selling proposition of this home made catering is that the owner; Nuniek, is an Indonesian. Her emotional bounding to Indonesian cuisine has made the twisted west-east food like Rendang Beef, etc. The cross culture and her passion and great quality control made NU Catering known as reputable catering in the neighborhood. The identity branding intended to bring NU Catering reach the higher scale market and to be a start up company with professional branding.